Product Description
Dental anthropologists focus on the variation around a commonly shared pattern, a variation expressed by differences in tooth size and morphology. This book centers on the morphological characteristics of tooth crowns and roots that are either present or absent in any given individual and that vary in frequency among populations. These nonmetric dental traits are controlled largely by genetic factors and provide a direct link between extinct and extant populations.The book illustrates more than thirty tooth crown and root traits and reviews their biological and genetic underpinnings.From a database of more than 30,000 individuals, the geographic variation of twenty-two crown and root traits is graphically portrayed.A global analysis of tooth morphology shows both points of agreement and disagreement with comparable analyses of genetic and craniometric data.These findings are relevant to the hotly contested issue of timing and geographic context of modern human origins. ... Read more

Customer Reviews (1)

Here's an excellent reference book for those interested in teeth!
As a pre-dental student, I found that reading and reviewing this book was very beneficial to me.It clearly explained essential terminology and anatomical structures of each tooth in the human jaw.From this, one could understand almost every intricacy included in this book.Such fascinating information ranged from tooth and crown morphology to trait relationships and geographic variation.It also provided great background information on the inception of this valuable discipline, illustrating the research conducted by many individuals around the world along with important dates and facts.The other point I'd like to make about this book is that it identifies many new facets of research that has not yet been started, but could provide a sundry of new knowledge and practical application. ... Read more

Product Description
This mainstream, concise, four-color physical anthropology text is the best selling text in the brief physical anthropology market. It presents a balanced and thorough introduction to the field of physical anthropology using helpful tables, charts, photo essays, multimedia, and an engaging writing style to bring the study of physical anthropology to life for today's student. ... Read more

Customer Reviews (2)

Great shape, reliable, and fast
The book came with a awesome written note from the seller guaranteeing the product and her service. This is the best seller I have bought from. She was a quick shipper, responded to questions in a timely matter, and was very friendly and reliable. Great and thanks!

Great introductory book
I bought this book for a lower-division anthropology class, and found it one of the few books used for college that i actually enjoyed reading. The writing is clear and straightforward, and the book has many maps, pictures, tables, and diagrams for understanding major points and for visual stimulation. Besides the evolution of modern humans from primate ancestors, the book also provides an introduction to genetics, primate behavior, important archaeological finds, human variation and adaptations, and more.I'm not an anthropologist so I can't attest to the accuracy of the book, but as a biology student I enjoyed it thoroughly and recommend it. Minus one star because for the price it should go into a bit more detail. ... Read more

Product Description
Exploring Biological Anthropology 2e is a core concepts version of the successful text, Biological Anthropology 2e. It provides students with a strong foundation in biological anthropology without some of the extended examples found in the original text.  Exploring Biological Anthropology 2e offers concise coverage of core material, while maintaining thorough coverage of traditionally important topics.  ... Read more

Customer Reviews (3)

Let's hope there never is a 3rd edition.
Forget how fast Amazon or one Amazon's sellers get this book to you and what kind of shape it is in, this is among the most horrible textbooks I have ever encountered.While the grammar used is generally correct, sentences which are intended to convey important information are often strung together haphazardly. Using odd fashions of the vernacular, the book forces the reader to often ask "What is the actual meaning if this sentence?"In addition to the difficult writing style employed in many places, the content (even when properly deciphered) is either fallacious or draws the reader to the wrong conclusion.Quite often statements are made, which the reader should assume were derivatives of some thought process, although the ideation in the thought processes is never elucidated.For example, in the discussion of developmental adaptability of body proportions as a biological response to 'coldness' of the environment of their development, in relation to subsets of the military population drawn from the various U.S. states (by latitude), the authors cite a 1950 study which was done at a time when Blacks were substantially underrepresented in the military in relation to their representation in the overall U.S. population (48%B to 69%W).The authors of the original study concluded that the differences were probably due to developmental adaptability and not to genetic adaptation.The book authors then go on to contrast these findings of a 2003 (which was conducted when Blacks were very underrepresented in the military and Whites were even slightly more so) study which concludes "that if one takes into account whether the soldiers are from African or European ancestry, the climate association disappears".The final sentence of the paragraph (which immediately succeeded the last one) is the real 'creative' work. "American whites have shorter legs and longer trunks than American blacks, and warmer (i.e.) southern states may have a greater representation of blacks than colder states".What am I, the student reader of that mess, supposed to conclude?Not only do the authors ignore the representation of the Blacks and Whites at the time of each study, their ultimate conclusion appears to be that there IS a difference between the body proportions as a function of State, and that it MAY be due to the proportions of Blacks and Whites in each state, and that it is ultimately the Black/White body proportion differences that MAY account for the differences because Blacks make up larger proportions of the populations of Southern States.Even though they come to that conclusion, they fail to acknowledge that their hypothesis can be easily tested by actually looking at the Black/White proportional representation from each state (the military does keep these records).At any rate, I'm drawing a blank.

Finally, my biggest peeve with this text is the often contradictory relationship (or sometime lack of correspondence, altogether) between the literal text and in the illustrations that are indexed in the text.In the section on lactose intolerance they make the statement "African figures in the tables are from countries not ethnic groups" yet under Africa in the table Bantu and Watutsi are both listed.Similarly, in the text a broad statement about the lack of lactose intolerance found in the Middle East, yet no entry in the table is from a Middle Eastern country.Also, since I was aware of the fact that Jews in Israel have a relatively high degree of lactose intolerance, I wanted to assess the accuracy of their statement inclusive for the Middle East (because Israel was in the Middle East last time I looked).As it turns out, northern Egyptians are about as lactose intolerant as are Israelis, that countries immediately surrounding Israel express about as much lactose intolerance as does Israel, that Iran has very high levels of lactose intolerance, and that in the Middle East and northern Africa the real correlation between lactose tolerance and geography appears to be more in accordance with historical aridity than with geographical position.Egyptians express lesser degrees of lactose intolerance as a function of north south location.Those at the mouth of the Nile are very lactose intolerant and those at the southern, more arid end near Sudan are more lactose tolerant. A more interesting evolutionary hypothesis to explain the REAL data is that the more desert dwelling people probably relied on drinking camel's milk for survival.

Anyway, my intent was not to give an anthropology lesson, but to provide the reader with concrete examples of what is wrong with this text.If you are an educator considering using it, carefully read a copy before you make the decision.I'm no anthropologist, but I have to believe there is a better text somewhere out there.

Great Book!
This book was in great condition and came way before the set date. There were no marks or stain just like the seller said. Very great book. Thank you!

seller review
book was rceived several days before promised date and in better condition than specified.very happy with seller. ... Read more

Product Description
This Seventeenth Edition of ANNUAL EDITIONS: Physical Anthropology provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online. ... Read more

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This concise introduction to biological anthropology discusses the core areas of the discipline within a unique framework modeled on the scientific method. Emphasizing themes and theories, the text presents facts as supportive evidence rather than dissociated pieces of information. Each chapter explores questions that get at the heart of the field, and then reexamines them in the same way that scientists generate and test hypotheses. Designed from its inception as a concise text, Biological Anthropology covers topics in a carefully managed level of detail, and offers examples of the everyday uses of biological anthropology. ... Read more

Customer Reviews (2)

precise and accurate
I really enjoythis book. The seller was precise and accurate when it came to deatais and shipping information.

Very Good Book!
This textbook is an easy, entertaining read. Nice, concise descriptions, clean layout, chapter summaries at the end of every chapter for the lazy reader. ... Read more

Product Description

The only book that integrates the foundations and the most current innovations in the field from the ground up. Over the past twenty years, this field has rapidly evolved from the study of physical anthropology into biological anthropology, incorporating the evolutionary biology of humankind based on information from the fossil record and the human skeleton, genetics of individuals and of populations, our primate relatives, human adaptation, and human behavior .  Stanford combines the most up-to-date, comprehensive coverage of the foundations of the field with the modern innovations and discoveries.

Customer Reviews (3)

Book
I'm very excited i got this book. I would have had to pay almost $100 for it but since i bought it here i saved a ton. Awesome buy.

The book
The book is in the condition that was promised and got here on time. Thanks

A bit of family history revealed
Although published as a textbook for university students, this volume is an excellent read for anybody wishing to understand the course of evolution.The authors have assembled a wealth of material, organised it in an effective manner and presented it with outstanding prose skill.Lead author Craig Stanford, whose books on primate behaviour are well-known, is joined by neurologist and geneticist John Allen and anthropologist Susan Anton.The trio bringsmany years of experience to the task of explaining human origins.



After a brief introduction explaining what is meant by "Biological Anthropology", the authors provide a fine survey of the basic mechanisms of natural selection - DNA and genetics.Their depiction of how the genome is formed and how that structure builds the elements needed for natural selection to operate is an outstanding brief summary.Using available chemicals, DNA's mechanisms to build cells are explained, supplemented by vivid graphic images.From the process of cell building, the authors move on to show how the completed organism must deal with its environment, which includes other creatures, plant life and climate conditions through adaptation down succeeding generations.The authors describe the various factors leading to producing new species, isolation, elapsed time and new conditions.They also address the issue of how fossils and conditions are recorded in time and how researchers use a variety of techniques to determine age and place.



The species of concern, of course, are the primates.The sudden demise of the great reptiles that had ruled the Earth for over 150 million years opened new vistas for the life that survived the catastrophe.Little, fur-bearing creatures moved into niches that allowed rapid change.Many varieties emerged, but noteworthy among them were shrew-sized omnivores.Spreading over the land and forests, some of them developed new traits that would ultimately lead to us.The origin of the primates is lost in the mists of time, compounded by the paucity of fossils and lack of agreement on what typifies a "primate".The earliest proposed species bears the ungainly name of "Plesiadapiforms".The authors describe the traits suggesting these were our earliest ancestors, while explaining what is lacking to establish a firm identity.Each of the points they introduce is enhanced by the contending researchers' arguments over lineage.



Once past the vague beginnings, the team offers insights into how ape transformed into human.The physiological trends, such as jaw structure and teeth are outlined.Each of the fossil examples of pre-human hominids is examined critically with the important elements indicating its lineage in the human story assessed.From a lonely skull in a desert to remote caves, creatures that one day would lead to you and me are revealed.At some point, one or more of the ape-like animals stood upright.Demonstrating what a major step this was, with changes in spinal column, head position and posture, the new form proved to be even more adaptable than its predecessors.Not the least of the advantages gained, they note, is the ability to travel long distances with minimal energy expenditure.As much as we've learned, the authors remind us of the many questions remaining.The actual number of species, where and how they lived, and how many lineages did the ape ancestor lead to over the millennia?



Emerging "modern" forms bring new challenges in understanding.Although early apes sent offshoots out of Africa, it was the hominids that proved to be the most ambitious travellers.Homo erectus spent over a million years traversing Asia, leaving fossils in far-flung sites across the continent and in the islands southeast of the mainland.Their remains have been dated to as recently as 25 to 50 thousand years old.The recent find on the island of Flores suggest an even more recent descendant.A new species, Homo sapiens, and its own diaspora out of Africa follows.Its most significant aspect, the development of intelligence and language is thoroughly examined.A major change took place leading to the one species with the highest proportion of brain size to body weight.Coupled with changes in physiology, our species created a new form of intricate communication abilities.The brain also went through changes in organisation.Which factor made the greatest contribution to human behaviour patterns is the concluding segment of the book.It is that aspect of our history that remains most contentious and the authors examine the various views surrounding that issue.It's a fitting conclusion to this in-depth and comprehensive study.[stephen a. haines - Ottawa, Canada] ... Read more

Product Description
The first encyclopedic history of physical anthropology
Physical anthropology is the comparative study of humans as biological organisms, their evolution, and their physiological and anatomical functions.The discipline also encompasses the study of the origins, evolution, behavior, and ecology of primates. Now a first-of-its-kind reference work surveys this complex discipline and summarizes and organizes its basic knowledge, fundamental principles, and development in one easily accessible two-volume set.

Unsurpassed, detailed, in-depth coverage of all topics
Most general articles are complemented by more specific primary entries.For example, in paleoanthropology there are entries on australopithecines, Homo habilis, Homo erectus,Neandertals, and the origin of modern humans, as well as coverage that summarizes the history of inquiries into the prehistory of Asia, Africa, the Americas, Australasia, and Oceania.Similarly, fromthe broad overview of "Primate field studies,"the reader can turn to other entries on nonhuman primates listed according to their geographic location and zoological status: African and Asian prosimian field studies, African monkeys, African apes, Asian apes, Asian monkeys, Japanese primate studies, Malagasy primates, Russian primate studies, and New World monkeys.

Focuses on nations and individuals
An important part of the Encyclopedia deals with countries throughout the world, from Albania to New Zealand, providing a broad overview of the discipline's history from a global perspective.There are also capsule biographies of individuals mentioned in the Encyclopedia.Entries are accompanied by bibliographies that cite primary and secondary sources and offer information on the location of primary archives.

Surveys key subdisciplines:
anthropometry * body composition studies * demography * dental anthropology * dermatoglyphics * forensic anthropology * genetics * growth studies * molecular anthropology * neuroanatomy* paleoanthropology * paleoprimatology * primate field studies * and others

Examines such theoretical issues as:
evolutionary theory * the development of paleoanthropological theory * neo-Lamarckism * great chain of being * race concept

Special features:
The first encyclopedia to offer a descriptive and analytical history of the entire discipline * Covers all key subdisciplines in major entries * Surveys the field from a global perspective * Bibliographies cite primary and secondary sources ... Read more

Product Description
Written by a professor who has spent eleven years teaching and practicing biological anthropology and who takes care to relate its significance to everyday life, this new text focuses on central contemporary issues: genetics and genomics, "natural" behavior, evolution, and human variation. The book tells the story of biological anthropology and evolutionary theory, our bio-history, in a way that encourages students to use it in their own lives and to think critically about the issues explored.

"This textbook seeks to meld the traditional and the new, to create a textbook/web hybrid from the ground up, facilitating access to biological anthropological knowledge. The field is growing at a fantastic rate; multiple disciplines (genomics, epidemiology, physiology, anatomy, paleoanthropology, and primatology, for example) currently contribute to its knowledge base. My goal is to create a book that has the core information, access to more in-depth details, and is engaging for students and faculty alike."-- Agustin Fuentes ... Read more

Customer Reviews (1)

Got it when I needed it.
This book is so good at explaining the concept of biological anthropology. It looks smallk, but it is reach in knowledge, and I got it very cheap from amazon.com ... Read more

Product Description
Most students of physical anthropology have aspired to a research/teaching position at a university. However, because of the decline in the academic job market, there has been an increased interest in alternative careers. This collection describes career paths that physical anthropologists have chosen within and outside the academy. ... Read more

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The carefully selected works in this collection help readers understand the methods, practices, and experiences of some of the top physical anthropologists working in the field today. Each article reflects the contributors' experiences, insights, and opinions in a lively, semi-autobiographical manner.Conveys not only what contributors found, but how they found it and what the experience was like. Brings the experiences and insights of active scholars to practical research matters. Introduces basic concepts of biological evolution and evolutionary theory. Explores our australopithecine and early human ancestors, and considers how and why humans evolved. Considers both the nature and causes of physical variation among contemporary peoples.For anyone interested in learning more about physical anthropology, its methods, and discoveries. ... Read more

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Medical anthropology encompasses a wide range of perspectives as it seeks to understand human health and illness. An ideal core text for introductory courses, Medical Anthropology: A Biocultural Approach provides a current and accessible overview of this diverse and rapidly expanding field. Working from a iocultural approach, Medical Anthropology examines the major health issues that affect most human societies, describing and synthesizing the ways in which biology, culture, health, and environment interact. It integrates up-to-date and relevant biological data with analyses of both evolutionary theory and the sociocultural conditions that often lead to major challenges to our health and survival.
Authors Andrea S. Wiley and John S. Allen first present basic biological information on a specific health condition and then extend their investigation to include evolutionary, historical, sociocultural, and political-economic perspectives. Topics covered include healers and healing; health, diet, and nutrition; child health, growth, and development; reproductive health; aging; infectious disease; behavioral disease; stress, social inequality, and race; and mental illness. Each chapter features a variety of case studies and examples--current and historical, local and global--that demonstrate how a medical anthropological perspective can shed important light on a particular health condition. In addition, the text is enhanced by numerous tables, figures, review questions, critical thinking questions, suggestions for accompanying ethnographies, and a glossary to help students better understand the material. Throughout the text, the authors consider how a biocultural anthropological approach could be applied to more effective prevention and treatment efforts. They also highlight the ways in which medical anthropology has the potential to help improve the health of populations around the world. ... Read more

Product Description
This comprehensive and scientific introduction to physical anthropology and archaeology is the only book to give balanced treatment to both biological and cultural evolution and the interaction between them to help students understand what humans are and were like and why they got to be that way. ... Read more

Customer Reviews (2)

Not at all what I had expected
I paid for a brand new textbook, and what I received was nothing but a very good photocopy.Pages are entirely black and white, and are very obviously photocopied.It makes me wonder exactly how much of the text might be missing.Very unhappy.
Amazon shipped a replacement, which then proved to be yet another black and white photocopy of the same book!Do not buy this book here!!!!!

shabby at best
the book is very raggety and thuroughly written in which i didnt see explained anywhere in the listing information ... Read more

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Chapter SummariesChapter OutlinesLecture Ideas2-3 minute discussion topicsLonger discussion topicsetc.Test Bank ... Read more

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This unique book applies concepts from the field of anthropology to clinical settings to result in a powerful and dynamic model/theory of clinical anthropology. These clinical settings could include hospitals, police and probation situations, individual and marriage and family counseling, as well as cross-cultural issues, governmental policy, and other instances of educational delivery of concepts and behaviors that allow individuals/groups to reduce stress and move toward personal/group health. In addition to appealing to anthropology and other social/behavioral science scholars, this book will be useful to clinicians of many specialties within Western biomedicine including physicians, nurses, and health care administrators. ... Read more

Customer Reviews (1)

Health and the Human Condition: Practicing Anthropology
Medical anthropology, for the most pasrt, has remained an intellectual enterprise with numerous theories regarding how differing cultures experience and deal with illness and disease.This is the first work ofits kind to outline the basic elements of our biological and culturalselves and then, using information categories, show the nature of illnessand how differing cultures respond.This work also shows thatWesternbiomedicine is no more or less scientific than and any other culturaltradition.In fact, Western biomedicine (excluding trauma medicine) islittle interested in health but in economics and experimentation.Thiswork sets the theoritical tone for the second volume in this series, Stressand Emotional Haalth: Applications of Clinical Anthropology, which outlinesthe similarities one finds when dealing with emotional issues in allcultures, and then presents techniques that anyone can apply.Necessaryreading for anyone in anthropology, psychology, medicine, sociology, andnursing interesting in the nature of health and healing. ... Read more

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This reference dictionary takes a new approach to the study of physical anthropology by focusing on the concepts involved. Stevenson presents concise entries describing the development of physical anthropological concepts followed by bibliographies including most of the major works in the field. The history of the usage of each concept is traced from its origins--often outside the discipline of physical anthropology--to the contemporary and usually multidisciplinary contexts in which physical anthropologists participate. Entries clearly delineate both the theoretical development of the concepts under discussion and their applications in physical anthropological practice. ... Read more

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For courses in Forensic Anthropology and Forensic Science.

This reader is an essential supplement to a forensic anthropology text.  It provides case studies that demonstrate innovative approaches and practical experiences in the field. The book provides both introductory and advanced students with a strong sense of the cases in which forensic anthropologists become involved, along with their professional and ethical responsibilities, the scientific rigor required, and the multidisciplinary nature of the science.

Customer Reviews (3)

Good Read
This is an educational type book that doubles as pleasure reading. Very easy to read and full of thrilling cases.

Good Stuff
The book was in the shape described by the seller and i got it in a timely fashion.

Really interesting and helpful
This book gives you really good insight on the investigation of remains. I used this in my forensic anthropology class and it was very helpful in understanding all the different aspects that go into linking remains to an individual. It is much more interesting than a lot of forensic anthropology books out there because it gives specific case examples and has a lot of pictures. ... Read more

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In 1992, an explosion of "stock fever" hit Shanghai. Ellen Hertz's anthropological study sets the stock market and its players in the context of Shanghai society, and probes the dominant role played by the state, which has yielded a stock market very different from those of the West. She explains the way in which investors and officials construct a "moral storyline" to make sense of this great structural innovation, identifying a struggle among the big investors, the little investors and the state to control the market. ... Read more

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Doing Anthropology in Consumer Research is an essential new guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors’ own eclectic research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments. ... Read more

Customer Reviews (5)

To end our obsession with psychology
Psychology is ubiquitous in the world of marketing. It has been since marketers fell in love with Freud. This book is a timely reminder that people are first and foremost social beings. It reminds us to look at what we share (language, symbols) and how this might help companies develop better products, or tap into new market opportunities. The authors have first-hand experience into these questions. Most importantly, they provide a stimulating exposition of cultural analysis. This is an essential read for managers who want to go beyond faddish market research tools and explore how to be better understand the world of customers.

HOLY HELL
This was a grand excursion to say the least, coming from just enough background to THINK I knew anything about what anthropology could be in consumer research, this book made my brain twist and flatten and splinter and weave and jutter and spin itself into a tissy. Not only did I have my pre-conceptions blasted to pieces about exactly what anthropology was and how it related to product development, I left the book with a new view and appreciation for what anthropology actually is, and what enormously important implications it could bring to product development (b/c I dare say it isn't usually this). Inspiring and crucial for anyone one who wants to make relevant things for people.

Explore the interesting connections between consumer research and cultural anthropology
Doing Anthropology in Consumer Research by Patricia L. Sunderland and Rita M. Denny is a well-written book exploring the boundaries and connections between academic disciplines and interpretive communities. First, Sunderland and Denny examine the interesting similarities (and differences) between consumer research and cultural anthropology. They note that both of these disciplines rely on ethnography as an important method. The book broadly interprets ethnography to include semiotics, deep interviewing, visual and projective techniques, and participant observation. Sunderland and Denny explore their own consulting projects and academic interests with a reflective engaging style with many interesting examples to develop a convincing argument that consumer researchers need to study anthropology to enhance a cultural analysis and anthropologists should not ignore popular culture. Second, they examine the interface between theory and practice suggesting that academic communities often become encapsulated from real-life problems. After spending most of my life in academia I could not agree with them more. Sunderland and Denny's book helped me to reflect on my own projects in new ways, motivating me to step out of the office, take action, and get involved. This book is must reading for students of marketing, consumer behavior, cultural anthropology, and practitioners of marketing and consumer research.

Very readable mix of academic/personal aspects of doing commercial anthropology
I found this book both academic and much like a diary of personal experiences.The authors' reflections on the problems of conducting studies in the commercial world made this book impossible to put down at times. They take you through multiple layers of personal interaction with subjects' and clients' preconceptions and solve what appear to be insurmountable issues. I never knew you could extract so much detailed information about peoples' likes, dislikes and communication patterns from what appears to be such a small sampling. I found the authors' work fascinating.It made me want to become an anthropologist.

A must read if you are serious about consumer research!
During the last 10 years, I've read many books on consumer research and better understanding the consumer's mind. From Freud to Jung, from MacLean to Levy to Zaltman and others, I've read them all. And even after all that,"Doing Anthropology" is the best book I've read on the topic of consumer research.
Authors Sunderland and Denny describe their vivid experiences in the so-called field of Ethnographic Research, a trend that has been gaining popularity in the USA where only "facts," "figures" and "statistical validation" have been the norm. While the mantra in the quantitative research world is "if something exists, it must be measurable" the world that Sunderland and Denny reflect in their book says "if something exists, it must have a meaning."
This book will be very useful for those serious about consumer research. It goes through what ethnography is to the invaluable (and most of the time unseen) world of cultural analysis.
If you are tired of getting the same outcome in your consumer research, "Doing Anthropology" will broaden your scope. The reader will discover a new way of perceiving reality, where the act of consumption is far more than an economic transaction but a symbolic one, where the meaning of things is more important than the things themselves.
"Doing Anthropology" is also a generous act where the authors give us their secrets and share their fears and hopes as they are lived in the exciting world of consumer research.For academically oriented readers, the book is full of notes and sources, making it a great compilation of useful information.
PeccataMinuta: I only wish that the many pictures of the book were in full color. After all, color is a meaning itself, an element that would make Sunderland and Denny's argument more vivid.
Thomas Clayre said: "Indeed, it is well said, in every action there is inexhaustible meaning," and this book will give you a pair of glasses to discover that your brand values less from what it is than from what it means. ... Read more