Product Description
MERLIN, A Marketing Simulation 1/e, by Anderson, Beveridge, Lawton & Scott is a user-friendly, Windows-based comprehensive marketing simulation designed for use in Principles of Marketing, Marketing Management or the Marketing Strategy course. MERLIN puts students into the role of marketing managers where they make the decisions needed to market the products of a small-marketing-oriented enterprise. MERLIN models a small marketing business, which sells two products in three sales territories, each with different profiles and demand characteristics. MERLIN gives students the opportunity to demonstrate their understanding of marketing concepts and challenges them to respond to the difficulties of marketing in a dynamic, competitive environment. MERLIN allows students to compete on the basis of price, quality, features, and service. Students make quarterly decisions that include: selecting product characteristics (features and quality), setting prices, selecting media and a message (price, service, etc.). The combination of the decision options allows students the choice of a push versus pull promotional strategy. Two versions: MERLIN is available in two versions: Solo (student vs. computer-managed companies) and Team (students vs. other student-managed companies). ... Read more

Product Description
Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.

Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management.People working with one another, rather than against, is essential to competitive advantage. ... Read more

Product Description
MANAGEMENT is the newest principles of management textbook on the market, and was created with students’ and professors’ needs in mind.Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.Professors receive a text that contains all the pertinent information we know they cover in Principles of Management - yet in a more condensed format that is easier for students to cover.It also contains gradable online assignments for instructors to assign. MANAGEMENT includes comprehensive teaching support and online supplements.

Throughout a students’ college career, many of the textbooks they will use will come from McGraw-Hill, the world’s leading higher-education business publisher.But a student’s relationship with McGraw-Hill doesn’t start with the purchase of a text and end when the semester is over. Instead it will span throughout their career in business.Whether it’s Standard and Poor’s, JD Power and Associates or BusinessWeek, today’s leading business professionals rely on McGraw-Hill as their source of quality information at every stage of their career. And like we said, these texts are just the beginning…the beginning of what will hopefully be a successful career in business with McGraw-Hill at their side.M is the beginning. Start here. ... Read more

Customer Reviews (1)

Needed this book for a management class.
I needed this book for a college management class and really found this book helpful. It was well written and I could really apply it to business situations. I think this is a great resource. ... Read more

Product Description
For many years, introductory insurance textbooks presented insurance as a subject based in contracts.Slowly, the course moved toward a consumer orientation, providing students with a broad, descriptive survey of the insurance field, covering topics such as legal aspects, life and health, and property and liability.Over the past 10 years, textbooks began to promote, and to a limited degree, incorporate a stronger business risk management component while maintaining a consumer orientation.

Harrington/Niehaus is designed to take the next stepoffering the essential aspects of insurance contracts and the insurance industry while providing a substantially more conceptual analysis and attention to business risk management and public policy issues that exists in current texts. ... Read more

Customer Reviews (5)

Clean and New Book
The book is really like a totally new one. It's also the best pre-owned book I've ever got.

A Book Guaranteed to Promote Risk Management Aversion
Two distinguished academician have spent an incredible amount of time and energy and thought to prepare and publish a book to replace all books on the subject. Unfortunately their failure resulted in a nightmare for students who are forced to read this book and base their ideas, values and knowledge of risk management and insurance on this book.

If I had had the misfortune of having this book as a text in a class, I would never have chosen my profession in risk management and insurance. If I had to use this book as the text of my course, I would refuse to teach risk management and Insurance in Undergraduate or Graduate classes.

The authors achieve partial success only in relation to the first of their four major objectives. The book is a detriment to good decision making in real conditions, definitely does not enhance the ability of the reader to think critically and analytically, and is totally useless in explaining how insurance markets perform.

After totally memorizing this book you can be an academician and get the new students to memorize the book again, in a vicious circle. It is impossible for the reader who is not already a professional to discern what is important and what is significant among the plethora of useful and totally unnecessary information.

There are no real life cases. There are no real people, there is not even a mention of psychology, perception, behaviour, culture, education, attitude.

The insurance companies and the reinsurance companies and all the agents and the brokers and the loss adjusters, salvage companies, etc. are just there. Why they are there, and what makes them tick is not important. Everyone is totally aware of their risks and all the alternative methods of loss control, transfer and retention. They all live in a totally defined sterile environment where all the players are logical and try for the optimum with full knowledge of their total legal, fiscal, geographical, mechanical, technical and economic and administrative environment. And, no one has a social or psychological environment.

Anyone who has studied this subject with this text book would have been totally flabbergasted with the recent crises, the previous Lloyds scandals, the price fixing of the major brokers and reinsurers, the many tricks of the insureds, and the terrible decision making of both insurers and insureds on issues of risk and insurance management.

It is as if this book negates the gamut of the NGOs related to risk management and insurance, and requires that all risk and insurance professionals become mathematicians and statisticians, some of whom would not know what to do if questioned by Marilyn Vos Savant in relation to the probabilities of the car or the goat behind the door.

I am sorry that I was unable to write with the "Principle of Good Will" in mind, but that is totally lacking in the book as well.

Unless you hate your students, do not use this as "The" text book. And if you want to motivate your employees to understand more about risk and risk management or insurance, do not give them this book in a corporate setting.

Risk is in purchasing this book
This was without a doubt the worst textbook I have ever attempted to read. Every thought just went on and on and on and on never ever getting to the point. Instructors: DO NOT MAKE YOUR STUDENTS READ THIS!!!

nice book with average price
I bought this book because of school needs, it is a little pricy, but brand new and nice. I would try to use those paper back ones next time, see how is the difference

Good Reference
Our organization is making a transition from reinsurance only to providingrisk management services.This transition has posed many challenges,including training of our employees.This text has provided us a readablereference for employees to learn more about risk and risk management. Reviews from our staff are good. ... Read more

Product Description
Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.

Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management.People working with one another, rather than against, is essential to competitive advantage. ... Read more

Customer Reviews (14)

Buying a textbook has never been so easy.
Back in the day, I stood in long lines at the school's bookstore. I love that I can get online, pay an affordable price for a book and get it by the time the class starts without standing in any line whatsoever! I love you Amazon!

......
Book is slightly wordy and boring to read.Does have good case studies to relate the information, but it still reads like a users manual.

Mangement
This book was ordered by my daughter and it arrived in record time for her college class. It was just like the write up from the seller.

GREAT!
I was amazed when I received the book. I was looking for it to be wornout; pages bend, marks, water spots, and lots of writing. But, I was amazed. Some people are truly honest, and I really appreciated that. I have received books from other people, that I wish I could have returned. But it was too late because my classes had begun and I needed the book. I believe people should be honest when selling a product, whether its a book or another product. Just be honest!

Thanks
Brenda

good book
I purchased this book for a class, and I must say I'm pretty happy about it.It is an easy read and has lots of tips as you read.A good book for my class. ... Read more

Product Description
Bateman and Snell have consistently discussed and explained the traditional, functional approach to management through planning (delivering strategic value), organizing (building a dynamic organization), leading (mobilizing people), and controlling (learning and changing).Management: Leading And Collaborating in a Competitive World retains its series of "firsts":first to have a chapter on diversity, first to devote a section to the natural environment, and first to relate a "bricks and clicks" theme to explain the challenges of managing in a New Economy.This new edition is no exception with an emphasis on leadership and collaboration as a means to success.

..To survive competition and thrive in today�s world, you must perform in ways that give you an edge over your competitors.Four essential performance dimensions- cost, quality, speed, and innovation -when well done, deliver value to the customer and competitive advantage to students and their employers.In the new Seventh Edition of Management: Leading And Collaborating in the Competitive World, Bateman and Snell go a step further to discuss the advantages of leadership and collaboration as two essential means to these four "bottom line" practices that successful managers and companies must deliver to their customers.This leadership and collaboration theme is the key to successful management.People working with one another, rather than against, is essential to competitive advantage.

..By reinforcing these new business practices in context with the functional approaches, the authors deliver a unique theme among all principles of management texts- how to manage, lead, and collaborate in ways that deliver results.. ... Read more

Customer Reviews (6)

Very Satisfied
The book was exactly in the condition the seller described. I am very satisfied with the speed on delivery, price and product.

Aweseome value
Needed this book for school and I was looking at having to spend $140 to purchase it. Bought it on Amazon for a fraction of that price and the quality is like almost brand new. I will use Amazon to make all my future textbook purchases.

mdc
The book was in great condition when I received it.I received the book in a timely manner and it was very helpful for my management class.thanks

Excellent Text for Developing Today's Innovative Managers
Excellent Text which will aid in the development of quality managers/management. This text is outstanding in teaching today's managers that innovation and technology are at the forefront of all competitive companies in the global economy.

Being in management for over 17 years, I feel I have the necessary qualifications to know which principals work in the management profession. This text has all the necessary components to start one on their way to becomming an effective management professional.

dhains1963

Informative and Academically Friendly
This textbook is one of the easier ones to read.The information flows easily and maintains your attention, without getting you lost in a lot of details.It is easy to follow the text from one thought to the next and is making it realitively easy to keep up with a heavy reading load for my management course.

The text also offers great end of chapter reviews and exercises for helping the information be relative and applicable to work environments.Highly recommend the text to anyone taking a management course or looking for a basic understanding of management practices. ... Read more

Product Description
"Case Problems in Finance" is a Harvard case course presenting real business situations that pose debatable alternative courses of action. The cases contain problems that can be narrowed but not always settled by the usual techniques of financial analysis. It will teach students to discover ways of thinking that are productive in handling different types of managerial problems intelligently. The cases are grouped by major topics: financial analysis and forecasting, cost of capital, working capital management, capital budgeting, dividend policy, debt policy, financial execution, and mergers and restructuring. ... Read more

Customer Reviews (4)

fast delivery
The book arrived within 4-5 days as promised, but it was the international edition, which was ok, I guess.Also it had some bending at the corners and was missing the Cd-Rom.

A definite MUST for MBA in Finance; but not for self-study
This is definitely the book of classic cases in Finance. Using Harvard case method, it covers a wide range of fundamental issues faced by today's finance executive or CFO. A must for MBA second course in Finance or advanced undergraduate. However, this textbook is lacking in a few pedagogical aspects. Firstly, in every section (key topic), there is no comprehensive chapter of important theories and key concepts (e.g. formulas) for students to brush up before embarking on the cases. Moreover, there are no check figures or guidelines (at the back) on how to tackle the problems. The format of the pages are rather dry and uninviting plus there are so many typo erroes in the financial statements. More importantly in this 1997 edition, the authors have decided to leave out the Carrefour case, which was an excellent example of cash flow management. Lots of important lessons missed out, especially from a multinational which has been very successful in today's global retail hypermarket industry. Our professor had to make photocopies from an earlier edition for our MBA. May be the authors can put back this case in future editions.....

Not a teach yourself book !!!
We used this case book in our MBA course for corporate finance. The realcases are exciting. The topics are very broad and ranging from cashbudgeting to financial risk management. Most of the cases are supportedwith good background material like charts and income statements. The bookis excellent for class discussions, but not for the ambituous reader whowants to teach himself corporate finance. There are simply no right orwrong answers why there's no solution provided. It's a great book to workwith, but deadly boring if you want to read it page by page.

Challenging Topics in Corporate Finance
As a student utilizing this text for class, I found it extremely insightful, as well as challenging in content.The book is subdivided in to various topib headings related to corporate finance, everything fromdebt and equity offerings to derivative risk management.After a chapterintroduction outlining and reviewing pertinent academic information, thereare several case studies on real companies.The book closes with threecase studies which incorporate multiple topics highlighted in the book. ... Read more

Product Description
Economics of Mobilization and Warby W. Glenn Campbell, Editor, Research Economist of the Chamber of Commerce of the United Statesand Robert E. Baldwin, James W. McKie, Guy S. Freutel, Ira O. Scott, and Rita R. Campbell.Softcover. 196 pages with index.Published 1952 by Richard D. Irwin, Inc., Homewood, Illinois.First printing, July 1952.From the preface:"This book has been written in the hope of supplying the basic economic information and analysis necessary for intelligent democratic decision making during periods of defense mobilization. The aggression in Korea has posed a definite challenge to the American people. Periods of what have commonly been designated as "normalcy," in which military outlays are small and foreign policy problems are unimportant, belong to a bygone era. Present prospects are for heavy military outlays and difficult and complicated foreign-policy problems during the indefinite future." ... Read more

Product Description
Includes Instructor's Guide, all 75 cases from Volumes I, II, and III, and a data disk. Free to all adopting instructors. Volume I (ISBN 0256238715), volume II (ISBN 0256238723), volume III (ISBN 0073654884) ... Read more