Untitled Walter Dill Scott (1869 1955) Student of Wundt, went into advertising andmotivation (efficiency). Wrote Theory and practice of advertising (1903). http://psychology.uww.edu/eamon/216/Notes/BriefHist.htm
Cambridge University Library: Templewood Papers Buccleuch, Walter John MontagueDouglas-Scott, 8th Duke of Citrine, Walter McLennon,1st Baron (1887-1983), V6(1). Dill, Field Marshal Sir John Greer (1881-1944 http://www.lib.cam.ac.uk/MSS/Templewood/tena1.html
Classics In Psychology 110; for Scotts obituary, see Strong, EK, Jr. (19545). Walter DillScott 18691955. American Journal of Psychology, 678, 6823. http://www.thoemmes.com/psych/scott.htm
Extractions: Classics in Psychology Robert H. Wozniak - Bryn Mawr College Walter Dill Scott: The Psychology of Advertising (1908) One of the most important new developments in turn-of-the-century psychology was the beginning application of psychological theory and method to problems of everyday life. For the first time, issues in vocational guidance, mental health, child rearing, education, law, and business were subjected to systematic psychological analysis. While not the first to apply the new scientific psychology to the study of business practices, Walter Dill Scott was one of the most influential figures in this movement. His contributions, which spanned a period of more than 40 years, dealt with topics ranging from the psychology of advertising, sales, and public speaking, to personnel selection, classification, assessment, and management. Scott's earliest work was in the psychology of advertising. At the time, advertising executives were divided on the most effective approach to advertising design. The prevailing view was that consumers were rational. Given information about the product and reasons why it should be purchased, they would respond appropriately. The minority view held that consumer response to advertising was non-rational. To be effective, advertising had to make a strong impression, appealing less to readers' understanding than to their wishes and desires.
Biographical Dictionary Of Management leader and philosopher 18691951 Herbert N. Casson Writer and consultant 18691955Walter Dill Scott Psychologist and writer on advertising 18691957 http://www.thoemmes.com/dictionaries/bdm_chrono.htm
NELSON'S ENCYCLOPEDIA MSS. 1, 9, 1946, from Hermann Joseph Muller, 18901967, biologist, to WalterDill Scott, 1869-1955, university president; two letters, Nov. http://www.indiana.edu/~liblilly/lilly/mss/html/nelsons.html
The Lost Continent Of Black Death, The _ The Dancing Mania, by Hecker, JFC (Justus Friedrich Carl), 17951850Black Dwarf, The, by Scott, Walter, Sir, 1771-1832 Black Experience In http://www.lost.co.nz/main/library/gutenlist.html
Ftp.rootsweb.com/pub/usgenweb/nd/stutsman/funeral/sect3a-f.txt Lulu, Mrs 1875 1960 XVIII83 Brophy Walter T. 1874 Diggins Elmer 1870 1952 XIV-150Dill Jeremiah Lewis Lucinda 1865 1957 XVII-180 Eckman Scott Frederick 1960 http://ftp.rootsweb.com/pub/usgenweb/nd/stutsman/funeral/sect3a-f.txt
CHAPTER 21 50 He was certainly one of the founders, but must share title with Walter DillScott (1869 1955) in America and, as we have seen, William Stern in Europe. http://core.ecu.edu/psyc/evansr/EVANS21.htm
Extractions: Chapter 21 Utility in Psychology: The Rise of Applied Psychology The orthodox psychologies, those psychologies that made use of or at least recognized the value of experimentation in the study of mind, were purist in their prescriptions. Wundt, Titchener, Brentano, James as well as Angell, all sought to understand the nature of mental life. While they differed on the details of how this was possible, they all agreed that psychology was a scientific discipline, for better or worse. The utility of the knowledge obtained in this pursuit was of little concern. The belief, exemplified by Titchener, was that once the scientific facts of mind were understood, the applications would come of themselves. Because of Titchener's intention for psychology to become a fundamental science, along with physics and biology, he pressed for a model in academic psychology similar to that found in the academic physics and biology of his day. Those fundamental sciences, made careful distinction between their pure, theoretical function and that of utility. Applied physics was not a significant part of the physicist's work.
Ñòàòüè èç æóðíàë ÒÅËÅÑÊÎÏ The summary for this Russian page contains characters that cannot be correctly displayed in this language/character set. http://www.soc.pu.ru:8101/publications/telescope/d_0001b.shtml
Extractions: Ladies Home Journal and Saturday Evening Post , èçäàâàâøèõñÿ âûäàþùèìñÿ èçäàòåëåì è ôèëàíòðîïîì Ñàéðóñîì Êóðòèñîì (Cyrus Curtis, 1850 - 1933), îòâåëè ïî÷òè 60% ñâîåãî ïðîñòðàíñòâà ïîä ðåêëàìó. È îí, è åãî ðåêëàìîäàòåëè áûëè çàèíòåðåñîâàíû â òîì, ÷òîáû çíàòü, êòî ÷èòàåò æóðíàëû, ÷òî ëþäåé èíòåðåñóåò ïðåæäå âñåãî è êàê ÷òåíèå æóðíàëà âëèÿåò íà ïîêóïàòåëüñêóþ àêòèâíîñòü. Âîïðîñû òðåáîâàëè îòâåòà, è â Curtis Publishing Company Country Gentleman, Ladies Home Journal Department Store Lines Automobiles Sabetha Êåì æå áûë ×àðëç Ïàðëèí, ïðè æèçíè íàçâàííûé îòöîì àìåðèêàíñêèõ èññëåäîâàíèé ðûíêà? Îòìåòèì, ÷òî íåñìîòðÿ íà âûñîêîå ïðèçíàíèå çàñëóã Ïàðëèíà â ñòàíîâëåíèè íàóêè î ðûíêå, ïóáëèêàöèè î åãî æèçíè âåñüìà ñêóïû è èõ êðàéíå ìàëî. Íèæå èñïîëüçîâàíû áèîãðàôè÷åñêèå ìàòåðèàëû, êîòîðûå ëþáåçíî ïðåäîñòàâèë íàì Doug Ward, â 1996 ãîäó ïîëó÷èâøèé Ph.D. çà ïåðâîå ñåðüåçíîå èññëåäîâàíèå î Ïàðëèíå. ×àðëç Ïàðëèí (Charles Coolidge Parlin, 1872-1942) ðîäèëñÿ â íåáîëüøîì ãîðîäêå øòàòà Âèñêîíñèí.  øêîëå îí ó÷èëñÿ áëåñòÿùå, åãî íàçûâàëè õîäÿ÷åé ýíöèêëîïåäèåé.  1889 ãîäó îí ïîñòóïèë â University of Wisconsin  1892 ãîäó èñòîðèê Ðè÷àðä Èëè (Richard T. Ely, 1854-1943), ïîëó÷èâøèé îáðàçîâàíèå â åéäåëüáåðãå è áîëåå äåñÿòè ëåò ïðåïîäàâàâøèé ïîëèòè÷åñêóþ ýêîíîìèêó â
