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61. Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market by Chetan Sharma, Joe Herzog, Victor Melfi | |
Hardcover: 404
Pages
(2008-03-07)
list price: US$29.95 -- used & new: US$12.99 (price subject to change: see help) Asin: 0470185988 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (8)
great insider look into the mobile marketing world
An Interesting Read - a good overview
Seminal Handbook for Mobile Marketing
Must read for mobile marketing professionals
Mobile Advertising: Supercharge Your Brand in The Wireless Market |
62. Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords by Rich Stokes | |
Paperback: 110
Pages
(2008-11-02)
list price: US$13.95 -- used & new: US$7.48 (price subject to change: see help) Asin: 0595493459 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (14)
5 stars for 1 idea
Not Bad, Not Great
Mastering Search Advertising
Some nice points, light on content, leaves many questions unanswered
Good book, but there could be more detail |
63. About Face: The Secrets of Emotionally Effective Advertising by Dan Hill D.V | |
Hardcover: 212
Pages
(2010-10-28)
list price: US$29.95 -- used & new: US$14.48 (price subject to change: see help) Asin: 0749457570 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. |
64. Adland: A Global History of Advertising by Mark Tungate | |
Hardcover: 278
Pages
(2007-08-28)
list price: US$39.95 -- used & new: US$20.00 (price subject to change: see help) Asin: 0749448377 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (4)
STELLAR BOOK
Interviews with dozens of the leading names in advertising accompany this excellent report.
A fascinating look at the history of this wonderful industry
You've Seen the Ads, Now Read the History |
65. The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications | |
Paperback: 560
Pages
(1999-02-10)
list price: US$85.95 -- used & new: US$43.98 (price subject to change: see help) Asin: 0761912398 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals. Customer Reviews (2)
An International Treasure
Great food for thought |
66. The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown | |
Paperback: 288
Pages
(2007-06-20)
list price: US$24.95 -- used & new: US$11.60 (price subject to change: see help) Asin: 0910627991 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (13)
PPC wasn't the focus...nor was spellcheck
Required Reading!!!
Pay per click
USA Best Books Awards 2007 Business: Marketing & Advertising Winner
This Book Goes Beyond the Basics! |
67. Facebook Advertising For Dummies (For Dummies (Computer/Tech)) by Paul Dunay, Richard Krueger, Joel Elad | |
Paperback: 336
Pages
(2010-11-16)
list price: US$24.99 -- used & new: US$16.49 (price subject to change: see help) Asin: 0470637625 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies. |
68. Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide) by Harold Davis | |
Paperback: 432
Pages
(2009-11-24)
list price: US$34.99 -- used & new: US$18.00 (price subject to change: see help) Asin: 0596155794 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. Customer Reviews (2)
Great Book, But is this new edition any different?
Get the traffic to your site |
69. Advertising by Design: Generating and Designing Creative Ideas Across Media by Robin Landa | |
Paperback: 288
Pages
(2010-10-12)
list price: US$60.00 -- used & new: US$41.99 (price subject to change: see help) Asin: 0470362685 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." |
70. Advertising Account Planning: A Practical Guide by Larry D. Kelley, Donald W. Jugenheimer | |
Hardcover: 156
Pages
(2006-03-30)
list price: US$110.95 -- used & new: US$105.48 (price subject to change: see help) Asin: 0765617293 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
71. A Technique for Producing Ideas (Advertising Age Classics Library) by James Young | |
Paperback: 64
Pages
(2003-01-21)
list price: US$6.95 -- used & new: US$2.86 (price subject to change: see help) Asin: 0071410945 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. Customer Reviews (27)
Short but true
Very Limited in Scope.
Required Reading
How to Create One Idea After Another
A Mere Outline of Common Idea Producing Themes |
72. Political Campaigns and Political Advertising: A Media Literacy Guide by Frank W. Baker | |
Hardcover: 194
Pages
(2009-06-30)
list price: US$45.00 -- used & new: US$29.00 (price subject to change: see help) Asin: 0313347557 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. Customer Reviews (3)
An excellent guide to political communications
A highly recommended addition to academic and community library Political Science reference collections
Research and Reference Book News (August 2009) |
73. Advertising and Integrated Brand Promotion 5th International Edition 2009 by Thomas C O'Guinn, Chris T Allen, Richard J Semenik | |
Paperback: 750
Pages
(2009)
-- used & new: US$70.90 (price subject to change: see help) Asin: 0324568673 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
74. Advertising 2.0: Social Media Marketing in a Web 2.0 World by Tracy L. Tuten | |
Paperback: 216
Pages
(2008-09-30)
list price: US$24.95 -- used & new: US$22.00 (price subject to change: see help) Asin: 0313352968 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes—way out on the leading edge and sure to turn conventional advertising on its head—how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide. Customer Reviews (4)
Tuten is some one to keep on your radar
A Complex overview of Web 2.0
A Must Read
Go ahead and grab a copy |
75. Advertising Photography: A Straightforward Guide to a Complex Industry by Lou Lesko, Bobbi Lane | |
Paperback: 256
Pages
(2007-10-23)
list price: US$39.99 -- used & new: US$24.56 (price subject to change: see help) Asin: 1598634062 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (26)
A wonderful resource
A timesaver book for your photographer carrer.
Love this.
Great Overview and Introduction to the Industry
Brilliant, straightforward and witty! |
76. Advertising Next by Tom Himpe | |
Hardcover: 400
Pages
(2008-12-03)
list price: US$60.00 -- used & new: US$18.50 (price subject to change: see help) Asin: B003D7JVC0 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (2)
Modus operandi of branding-through-advertising
Relevant! |
77. The Art of Advertising: George Lois on Mass Communication by George Lois, Bill Pitts | |
Hardcover: 336
Pages
(1977-07)
list price: US$65.00 Isbn: 0810903733 Canada | United Kingdom | Germany | France | Japan | |
78. Advertising: New Techniques for Visual Seduction by Uwe Stoklossa | |
Paperback: 272
Pages
(2010-11-15)
list price: US$39.95 -- used & new: US$26.32 (price subject to change: see help) Asin: 0500289093 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description Customer Reviews (1)
suprisingly informative |
79. Advertising Outdoors: Watch This Space! by David Bernstein | |
Paperback: 240
Pages
(2004-03-01)
list price: US$39.95 -- used & new: US$24.00 (price subject to change: see help) Asin: 0714843865 Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description |
80. The Erotic History of Advertising by Tom Reichert | |
Paperback: 300
Pages
(2003-05)
list price: US$24.98 -- used & new: US$15.68 (price subject to change: see help) Asin: 1591020859 Average Customer Review: Canada | United Kingdom | Germany | France | Japan | |
Editorial Review Product Description All of this is well documented in Tom Reichert's profusely illustrated book, THE EROTIC HISTORY OF ADVERTISING. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs--not baseball cards--but similar small cards showing scantily clad "women of the stage," which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a woman's skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success. With numerous illustrations showing many erotic ads--some campy, some esthetically elegant, some homoerotic--that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesn't; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes. This thoughtful, enjoyable, and fascinating look into the world of advertising--from the late 1800s to the most erotic ads of today--will appeal both to media-savvy consumers and aficionados of pop culture. Customer Reviews (2)
Great Resource for Marketers
Fun and enlightening |
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