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81. Armored Hearts : Selected and
 
82. Articulating the spirit: Poetry,
 
83. Jamming with the band at the VFW
 
84. Five Points Winter 1998
85. The Big Black Book of 100 Most
 
86. Five Points - A Journal of Literature
 
87. THE MORROW ANTHOLOGY OF YOUNGER
$14.00
88. Shakespeare, Einstein, and the
$9.97
89. The Mailroom: Hollywood History
 
90. A Student's Guide to Accounting
$1.69
91. Pirates of Bikini Bottom (Spongebob
$54.97
92. Bottom-Line Call Center Management:
$14.50
93. Why the Bottom Line ISN'T!: How
$102.62
94. Fraud Watch: A Guide for Business
$24.90
95. Insuring the Bottom Line: How
$2.94
96. The Insiders Guide to Buying Tools:
 
$4.66
97. Act Local: Social Service Justice
$1.95
98. Go, Graduate!: All the Best from
 
99. Seine Fishing: Bottom Fishing
$3.49
100. Bottom Drawer

81. Armored Hearts : Selected and New Poems
by David Bottoms
 Unknown Binding: Pages (1995-01-01)

Asin: B002CW6V4S
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82. Articulating the spirit: Poetry, community, and the metaphysical shortwave
by David Bottoms
 Unknown Binding: 17 Pages (2002)

Asin: B0006S06HS
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83. Jamming with the band at the VFW (Burnt Hickory Southern poetry series ; v. 5)
by David Bottoms
 Unknown Binding: Pages (1978)

Asin: B0006CZI7M
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84. Five Points Winter 1998
by David Bottoms
 Paperback: Pages (1998)

Asin: B000IXRBK6
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85. The Big Black Book of 100 Most Common Medical Blunders and How to Avoid Them All: Drug Side-effects, Hospital Mistakes, Missed Diagnoses (Paperback 2008 Printing, Second Edition)
by Paul Bararch, Charles B. Inlander, Nieca Goldberg, Mehmet C. Oz, Richard Croteau, Richard S. Rivlin, David Johnson, Jerome O. Klein, Howard Bruce Beckman, Harvey B. Simon
Paperback: 68 Pages (2008)

Isbn: 0890187622
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Editorial Review

Product Description
The Big Black Book of 100 Most Common Medical Blunders and How to Avoid Them All: Drug Side-effects, Hospital Mistakes, Missed Diagnoses by Bottom Line, Boardroom Inc., and a grip of doctors. Paperback 2008 Printing by Bottom Line. Second Edition. ISBN 0890187622. EAN 9780890187623. In English. 68 Pages. Special Limited Edition. ... Read more


86. Five Points - A Journal of Literature and Art
 Paperback: Pages (2006)

Asin: B001KQ5XA0
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87. THE MORROW ANTHOLOGY OF YOUNGER AMERICAN POETS.
by Dave, and David Bottoms, eds. SMITH
 Paperback: Pages (1985-01-01)

Asin: B0028OOB2Y
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88. Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
by David L. Kirp
Paperback: 336 Pages (2004-09-30)
list price: US$23.00 -- used & new: US$14.00
(price subject to change: see help)
Asin: 0674016343
Average Customer Review: 4.5 out of 5 stars
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Editorial Review

Product Description
"

How can you turn an English department into a revenue center? How do you grade students if they are ""customers"" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities ""brand"" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.

Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?

" ... Read more

Customer Reviews (14)

5-0 out of 5 stars Read This Book and Send a Copy to Your President or Chancellor
This is a fine book and, in some ways, an unexpected one.Kirp is a professor of public policy but this is not a dry data-ridden survey of the commercialization of the academy and its results for policy wonks.On the contrary, it is journalistic in the best sense of that term.Kirp looks at a series of discrete examples exemplifying various aspects of that commercialization and then homes in on the details.The principals involved are quoted and `insider' information is provided.Each chapter is a kind of case study, but written in a way that will both instruct and fascinate the book's readers.

Among the subjects included are the unique positioning of the University of Chicago--its special ethos and its struggles to deepen its applicant pools, the building (overnight) of the NYU philosophy department, the budgetary experiments at USC and the University of Michigan, the separatism of the Darden School at the University of Virginia, an internet Classics alliance among several small southern colleges, the British Open University and for-profit institutions such as DeVry.

The writing is authoritative, but all is done with a light touch.Each chapter is unique and each is very instructive.The bottom line of course is that while many commentators call for our universities `to be run like businesses' the bitter reality is that they already are, often to their detriment.We have lost our belief that education is a public as well as a private good and we have watched the liberal arts and general education degenerate into smorgasbords of distribution requirements or simply no requirements at all.We have, in short, hastened the advent of a system of higher `education' that is happy to simply offer training, so long as the USNews ratings are high and the bottom line is black.

Very highly recommended.

2-0 out of 5 stars What is the Bottom Line?!!!
I'm not sure what book everyone else was reading, but this book made my head absolutely hurt.It jumped from past to present, and had way too much going on in the chapters.I found myself saying GET TO THE POINT ALREADY!!! YOU ARE CIRCLING THE AIRPORT...LAND THIS BABY!!!I just didn't think it was a good read at all, and there has to be something better.

3-0 out of 5 stars Laudable, but Limited by Its Methodology
This informative and provocative book is presented as a series of case studies. They cover a quite comprehensive set of issues and institutions. Among schools mentioned or treated in depth are U of Chicato, Dickinson College, NYU, New York Law School, USC, U Michigan, UVA, Columbia, MIT, Rhodes College in Memphis, the British "Open University," the University of CA (various campuses), the University of Phoenix, and DeVry University (the last two are for-profits). The problems faced by these various schools -- raising operating funds, preserving their missions, collaborating with private industry, surviving a ratings-driven admissions process, adapting to and exploiting technology -- are issues that each institution faces in ways that are both distinctive and overlapping. The case-study method permits exploration of the complexities of the higher education landscape without reductiveness.

The method, however, does have its drawbacks. Too many issues (for instance, the role of technology) circle around repeatedly, so one starts to feel issue-fatigue. Also, the case study method attempts to "tell a story," often featuring personalities. The approach borrows a lot from the "New Journalism." For example, here is the opening sentence of Chapter 3: "For William Durden, the peripatetic president of Dickinson College, the October 5, 2001, issue of the Wall Street Journal contained some very good news." Well, maybe that gets a reader to want to keep going (actually, it turns me off), but it also suggests a focus on individuals and their impact on the places where they work, not on the abstract patterns to be found in the problems they confront.

This focus competes with the underlying structural argument of the book, which I take to be the following: The line between the academy and the marketplace is increasingly blurred in ways that are both exciting but also dangerous to the underlying mission of higher education. If institutions and their leaders do not become more self-conscious about this problem, they will be in danger of selling their schools down the river; i.e., there will be no problem with selling the academy because in essence the academy, as a separate institution in our society, will not longer exist. It will already have morphed into a trade school.

However, I did not really understand that this was the message until I got to the final chapter, entitled "Conclusion: The Corporation of Learning." (I'd actually suggest readers START with this chapter.) That's because the case study method provides lots of details and not very much analysis. It's also because Kirp wrote this book by conducting (or having others conduct) a lot of very specific interviews, which he does not seem entirely to have digested and because he entrusted the writing of a good part of this book to his graduate students and research assistants (see his "Acknowledgments," which are tucked away at the very end of the book).

In sum, this is an engaging book. It's full of interesting and useful narratives. In the broadness of its focus, it's really quite ambitious. But, in the end, it feels a little half-baked. It's a reasonable place to start thinking about some of the important issues it raises, but its focus is too fragmented and specific to permit the kind of abstract and sustained analysis that these issues truly require.

5-0 out of 5 stars Excellent analysis on higher education
This is an excellent analysis of the current state of affairs in higher education.The book includes 14 chapters including the conclusion.Each chapter can be read independently, as they follow the famed Harvard case study method.Each chapter describes a unique issue impacting higher education.Some of these interesting issues include: a) the advent and so far failing of online higher education; b) the success of for profit publicly traded university companies; c) the new sources of funds for universities, including copyrights and patents; d) the ongoing restructuring of undergraduate core curriculum to please the students and private industry; e) the shrinking government subsidization of public universities and their resulting de facto privatization; f) the compromising of the independence of university research when financed by the private sector; and f) various attempts to revive the liberal arts discipline within an increasingly profit driven higher education culture.

Throughout these issues, the authors covers recurring themes.These include the many conflict of interest between: a) intellectual culture and profits; b) professors' research activities and undergraduate teaching; c) practical job oriented education and liberal arts.

Some of these fascinating themes beg the questions of what is knowledge? What is culture? Even what is critical thinking?During the Renaissance the answer to such questions would include being fluent in both Latin and Greek in addition to a couple of vernacular languages.It also entailed having an extremely developed art appreciation supported by demonstrated artistic capabilities.A broad and deep understanding of most aspects of science was also important.Thus, in comparison to this ideal Renaissance Mind model, we are really all a bunch of illiterates no matter how well educated we are.

The author finishes the book by asking what will be the Latin and Greek disciplines of tomorrow.What he means by that is what will be the dying intellectual disciplines that will not survive our practical and profit driven culture.He ventures to offer some candidates for the intellectual cemetery, including: English literature, pure mathematics, foreign languages, maybe sociology and other liberal arts disciplines.He mentions these with much sadness.He does not want it to happen.But, he suggests that the painting may be on the wall.

The bright side of the coin is that higher education has never been so alive.Universities attempt a cocktail of different strategies to survive and thrive.Also, a bunch of smart institutions are attacking the higher education monopoly from all sides.Students of all ages never had so many opportunities to acquire higher learning in so many different ways.None of us does speak Latin and Greek anymore.But, we all have infinite opportunities to keep on learning throughout our lives be it a certification in C++ programming, or a business or law degree from specialized institutions.Also, online education is bound to make a come back and compound learning opportunities for all of us.What's wrong with all that?Not much really.

Thus, there is a lot of food for thought in this book.You will never think of higher education quite the same way after reading it.

5-0 out of 5 stars One Student's Opinion
This book was an interesting case study review of financial forces that are shaping our universities.While reading I found myself contemplating questions such as "Can schools preserve their heritage of `the disciplines of the mind' while adapting to the competitive pressures of the new millennium?"Kirp has thoroughly investigated the problems and opportunities facing the funding and the recruiting practices of universities today. It was fascinating to learn how courageous and creative leaders were able to turn their institutions around.I would recommend this book to individuals who make decisions regarding the funding and on-going solvency of institutions of higher learning. ... Read more


89. The Mailroom: Hollywood History from the Bottom Up
by David Rensin
Paperback: 464 Pages (2004-02-03)
list price: US$17.00 -- used & new: US$9.97
(price subject to change: see help)
Asin: 0345442350
Average Customer Review: 4.0 out of 5 stars
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Editorial Review

Product Description
It’s like a plot from a Hollywood potboiler: start out in the mailroom, end up a mogul. But for many, it happens to be true. Some of the biggest names in entertainment—including David Geffen, Barry Diller, and Michael Ovitz— started their dazzling careers in the lowly mailroom. Based on more than two hundred interviews, David Rensin unfolds the never-before-told history of an American institution—in the voices of the people who lived it. Through nearly seven decades of glamour and humiliation, lousy pay and incredible perks, killer egos and a kill-or-be-killed ethos, you’ll go where the trainees go, learn what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows. A vibrant tapestry of dreams, desire, and exploitation, The Mailroom is not only an engrossing read but a crash course, taught by the experts, on how to succeed in Hollywood. ... Read more

Customer Reviews (14)

3-0 out of 5 stars Interesting
Very interesting stories, and the way this book is put together (direct quotations from the people Rensin interviewed) makes it very easy to read. However, after a while the stories all kind of blended together, and to a certain extent seemed the same. Young guys pulling themselves out of the mail room, catching a lucky break, working hard to get where they are today, and then an anecdote about someone famous they met or their boss or how they almost screwed it up and what they had to give up to get where they are today. However, I highly recommend this for people interested in the entertainment industry.

4-0 out of 5 stars good book
It's a good book for whoever wants to work in entertainment world. You will find the key to success is always your desire and efforts to make it.

3-0 out of 5 stars This is why books need editors
The book is a collection of anecdotes, a collection that is far larger than it needs to be.The author seems desperate to show us how comprehensive he can be, putting in everything he possibly could instead of culling out the mundane.

For every anecdote that is interesting, insightful, entertaining, etc...--in other words, worthwhile--there are half a dozen that all read like this:

"How did I get into the business?I don't know, let me see.I wasn't doing anything with my life, but my aunt knew a guy at [insert agency here].I interviewed.They said there was no way they could offer me a job.A week later they offered me a job.I took it."

Now if the interviewee is a Hollywood big shot, o.k., but if not....

Basically it's a nice rough draft for the book it could have been had someone applied a stronger editorial hand and produced a much tighter, "punchier" work.

4-0 out of 5 stars Read this book before heading to Hollywood
I'm a former talent agency trainee.I worked at one of the majors.This book tells it like it is, and I wish this book was published before my talent agency stint.If you have ever seen the show "Survivor", you can get an idea of what it's like to climb the agency, or Hollywood ladder.There are very few spots, and there many people clambering for those spots. And those people who want it the most will do whatever it takes. It's very cutthroat. An agency with 100 agents, has 100 assistants, all of whom want to be agents.Maybe 10 of them will make it. Family members of Hollywood VIP's most probably WILL get promoted to agents (but after that it's still sink or swim..you'll read the story of Peter Guber's daughter in this book...she sunk).Same goes for Harvard grads...deep Harvard connections in Hollywood.Many trainees quit. The attrition rate is huge. It's a crazy business, and nearly impossible to have a balanced life as a trainee (or agent, or for anyone else in Hollywood).It's no walk in the park for new agents either.They start with a tiny salary (although more than a trainee)and must perform or they're out.

Before going to Hollywood, be real with yourself and determine if you're cut out for it.This book gives you a good glimpse into those who make it.Unless you are highly extroverted, and an extremely high energy person, than don't choose this career.If you are a person who needs downtime to collect their thoughts, than don't choose this career.If you are a person who needs their 8 hours of sleep a night, than don't choose this career (you may never sleep again!). If you aren't a highly social person, than don't choose this career (i.e. does your phone ring off the hook in your personal life?). Are you politically savvy, or do you put your foot in your mouth? Can you handle egomanic clients? (and agents).Can you handle being screamed at on a regular basis? Can you handle the pressure of doing more work in one day than most people accomplish in two weeks, including juggling several hundred phone calls? I'm convinced that those agents that make it to the top, are people who'd make a fortune in any business.They're natural salesmen, born with charisma; have endless energy, and can win people over with a glance.

Also, determine if your morals/values are congruent with Hollywood.You might have to do some nasty things to people on your way up the ladder to success.In Hollywood, nastiness is embraced, not frowned upon.In Hollywood, real world morals and values are turned upside down.Believe it or not, many people in Hollywood are so egomanical that they consider people who don't work in Hollywood to be, "losers", or "the little people" (unless you're an internet billionaire or the equivilent).They believe they are the chosen ones. Even if you made a couple mil a year manufacturing cardboard boxes, they'd turn their nose up at you. It's a very snobby club.

Does all this bring people happiness?For some I guess. It seemed to me that many agents were very unhappy and perpetually stressed out.

Although my experience was interesting, had I realistically assessed my personality, which I would have, had I read this book, I would never have set foot in Los Angeles.Other than that, this book is a very entertaining read on the ins and outs of a ruthless business.

4-0 out of 5 stars Hollywood History from the Bottom Up
You don't get what you deserve in life, you get what you negotiate.

This is the first quote in the book and I cannot tell you how many times I have used this in the past month.This book looks at the entertainment industry from the earliest days of William Morris (1930') through the collapse of the studio system, to the "young turks" of CAA until today.The author speaks to a varied group of people who went through the system.Many survived and stayed in entertainment business and some moved on to other things.What I most enjoyed about this book was that it didn't just cover the famous (Geffen, Diller, Ovitz) who rose out of the mailroom, but it also covered those who helped create the system that these people who control what we watch today came out of.For the number of people interviewed and covered, this book was excellently edited for flow and did not double up too much on stories.Very readable and informative.After reading this I pulled out my copy of "Swimming with Sharks" and watched it again with the new feeling of an insider. ... Read more


90. A Student's Guide to Accounting for Lawyers, Or, Numbers Frighten Me, Just Give Me the Bottom Line (Student Guide Series)
by Daniel Lipsky, David A. Lipton
 Hardcover: Pages (1993-12)
list price: US$25.95
Isbn: 0820503576
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91. Pirates of Bikini Bottom (Spongebob Squarepants Chapter Books)
by David Lewman
Paperback: 64 Pages (2007-05-08)
list price: US$4.99 -- used & new: US$1.69
(price subject to change: see help)
Asin: 1416935606
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Editorial Review

Product Description
Shiver me timbers! SpongeBob and Patrick have just finished making the Krusty Krab look like a sailing ship when a band of pirates whisks them away! SpongeBob impresses the pirates so much that they make him the captain. But the pirates soon revolt! Will SpongeBob and his friends ever see Bikini Bottom again? Find out in this absorbing seafarin' adventure! ... Read more


92. Bottom-Line Call Center Management: Creating a Culture of Accountability and Excellent Customer Service (Improving Human Performance)
by David L. Butler Ph.D
Paperback: 178 Pages (2004-04-14)
list price: US$63.95 -- used & new: US$54.97
(price subject to change: see help)
Asin: 0750676841
Average Customer Review: 5.0 out of 5 stars
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Editorial Review

Product Description
'Bottom-Line Call Center Management breaks new ground by addressing key skills and techniques in assessing and implementing effective management practices to maximize the human and capital resources at the call center manager's disposal.Drawing on the author's unique data sets and years of research experience in the industry, 'Bottom-Line Call Center Management' helps call center managers evaluate their current status, implement cost-effective changes, and measure results of their changes to ensure a culture of accountability within the call center at all levels increasing the bottom line.

The processes include an evaluation of current customer service representatives, defining, delimiting and assessing the labor shed of the center, and exploring the customer service representative's unique skills and leveraging those skills into a unique and dynamic work environment. Likewise, the process also determines the learning skills and competencies necessary to meet and exceed the basic requirements for all call centers.Furthermore, each step has a pre, in-process, and post evaluation to ensure projects are progressing according to plan.Lastly, all evaluations are measured against the bottom line through a return on investment (ROI) model.

The framework for this book uses the culture of call centers, defined and lived through the customer service representatives, as the lens to view all processes, measurements, accountability and return on investment.This framework is critical since there has been much emphasis on technology-as-a-solution which treats the employees as a hindrance instead of the enablers of positive change.Likewise, customer service representatives eventually act as strong determinants of success with the call center and thus the bottom line.

*The only book to focus on accountability in call center management within a framework of progressive management and HR practices
*Draws on the author's unique data sets about best practices in call center management
*Step-by-step processes to assess, implement, and measure the ROI of effective management practices, with pre-, in-process, and post-evaluation built in ... Read more

Customer Reviews (1)

5-0 out of 5 stars A hands-on guide to customer running customer call centers
Until recently, customer call centers were very much back-end operations, out of site and out of the minds of corporate chiefs. That was before several recent high-profile fiascos in the US, UK and Australia, where badly-run call centers destroyed in a few months the customer goodwill that had been expensively built up over years.

It doesn't have to be that way. David Butler shows how call centers can be a bottom-line asset to companies, not just a money sink. It cites, for example, the case of a highly cost-effective center in the south-west United States with an annual employee turnover of under 3% and (if I guess the real identity of the company correctly) many happy repeat customers, including myself.

David Butler owns a call center management company and is a recognized expert on the subject. "Bottom-Line Call Center Management" contains detailed information on where best to locate new call centers, how to evaluate and implement new call center technology, how to calculate the value of a call center in dollar terms, and how to create an environment that will attract and retain a loyal and productive staff.

For those of us on the customer side of the business, Dr Butler stresses the need to ensure that representatives are familiar with the products they support or sell. Call center representatives, just like all customer-facing staff, need to understand how customers use the company products and services.If representatives can't articulate product knowledge and understand customer concerns, they really are just a "cost center" and, as the author repeatedly warns, are in danger of having their jobs eliminated or sent abroad. That represents a disaster to their communities and a financial loss to the companies that employed them. ... Read more


93. Why the Bottom Line ISN'T!: How to Build Value Through People and Organization
by Dave Ulrich, Norm Smallwood
Hardcover: 304 Pages (2003-04-11)
list price: US$27.95 -- used & new: US$14.50
(price subject to change: see help)
Asin: 047144510X
Average Customer Review: 4.5 out of 5 stars
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Editorial Review

Product Description
Advance Praise for Why the Bottom Line Isn’t!

"Dave and Norm tackle a tough objective–putting together a comprehensive approach to the ‘soft side’ of business, to build long-term market value–and succeed with a captivating mix of ideas, analysis, and real-world examples. They offer real insight into what works, what doesn’t work, and why."
–Rick Wagoner, CEO, General Motors

"This wonderful book makes clear what great leaders have known for years–that a company’s capabilities are heavily influenced by factors that are sometimes seen as intangible. But Ulrich and Smallwood’s greatest contribution is demonstrating that intangible doesn’t mean undefined. They provide a clear map of how leaders can build their own organization’s impact and capabilities. This is not just a book for HR professionals, but for all leaders in any industry who are trying to improve overall performance."
–Paul McKinnon, Senior Vice President of Human Resources, Dell

"Why the Bottom Line Isn’t is the essential book for leaders of the future, who accept that building intangibles is a leadership imperative that permeates the entire organization and is equally applicable in the public, private, and social sectors. The concepts and tools in this book are a timely gift to leaders who are ready to see the whole picture."
–Frances Hesselbein, Chairman, The Leader to Leader Institute

"The burst of the tech bubble swept intangibles with it. This book renews confidence in the intangibles phenomenon, and charts a new direction for research and application."
–Baruch Lev, Philip Bardes Professor of Accounting and Finance at the Stern School of Business, New York University, and Director of the Vincent C. Ross Institute for Accounting Research

"It’s refreshing to see that business success does not in fact begin and end at the bottom line. This book helps us better understand the multiplicity of factors that drive business vitality and value growth, but make no mistake–it’s as practical as it is insightful. In very clear terms, Ulrich and Smallwood provide business advice that can easily be applied to effect change."
–Don Hall, CEO, Hallmark ... Read more

Customer Reviews (9)

4-0 out of 5 stars A Good Read!
Authors Dave Ulrich and Norm Smallwood use a bottom-line approach to assess various business intangibles that build actual value, such as a vision of future growth and improved capabilities. They present the keys to creating value by mustering intangible assets in a well-organized, highly structured way. Unfortunately, the intangible factors and the growth steps they discuss are well-traveled territory. But while other books may describe how to develop these "soft" qualities in a more intriguing or more original way, this volume handily dissects, quantifies and explains them step by step. Here, the vague is made concrete. Even a bean counter could understand the bottom line value of innovation, improved internal systems and enhanced organizational culture with this explanation. We recommend it to those who want to invest in intangible assets in a tangible setting, for very tangible reasons.

5-0 out of 5 stars Intangibles in Organizational Effectiveness
This book argues that competitively successful organizations seek to constantly build long-term value by strategically managing some of their intangibles. As we know, intangiblesare not accounted for in an organization's financial statements. By exploring the world of intangibles, the authors explore a new idea or a new bottom-line, which has the building of long-term market value as its central theme. The authors have identified 7 key intangibles that have to be nurtured. They include the following:shared mindset, talent, speed, learning, accountability, collaboration, and quality of leadership. They have built their formulations on the basis of their own real experiences or a survey of the practices followed by globally successful organizations. The book is based on an Architecture which is the central model on which its contents revolve (p.13).

Some of theprominent features of the book are as follows: Firstly, the book explores a new bottom line suggesting that the intangibles are as or even more important as the hard strategies, systems and processes; for it is the focus on the intangibles that helps build customer, investor, and employee confidence about the future.

Secondly, the book should be seen as outlining an agenda to focus on for HR managers; this is to charge them to increase the shareholders' valuethrough helping develop each of the intangibles. The present crisis of HR department globally emanates from the allegation against it that it indulges in wasteful expenditure in non-measurable activities. Thus thebooksuggests that HR managers have to become coaches, architects, designers and facilitators of organizational capabilities.

Thirdly, the observations and formulations of the authors are based on inter-disciplinary perspectives withinmanagement segments, and are not just reflections of organization theory or effectiveness or just better HR management. They have drawn from researches from disciplines such as human resources management, financial management, IT, and leadership.

Fourthly, the book succeeds well as a solid guide that makes a complex subject simple to the reader by putting before her the essence of various functional perspectives related to management of intangibles. The discussion helps in gauging what works and what does not, and why.

Fifthly,the book contains some remarkably interesting and effective tips of leadership building at the top as well as leadership-building as a way of organizational life. The authors point out that when leaders identify and implement the seven intangibles identified in the Architecture, they "create intangible value" (p. 251).

The book is an essential reading for any executive who wants to better handle the complexities of managerial life in the era of chaotic competition. It surely helps the reader see a larger picture. Though the book has been written in extremely user-friendly way, I feel if it had a simpler title it would have carried a much higher attention value of potential lay readers. Still, there is no doubt that it will be especially liked by those managers and leaders who want to build confidence about shaping their future in the chaotic business world.

Debi S. Saini
MDI, Gurgaon, India

1-0 out of 5 stars Clever title or false premise?
This book appears to be based on two false premises. One, the bottom line is the bottom line, if organisations manage to get more value out of their people the bottom line changes. Two, there's no such thing as an intangible - market value of a business is tangible value.The big omission is any definition of value even though the authors constantly refer to this concept.

An ideal read for HR people who want to talk a good job but of little use for those who genuinely want to find practical ways to add value through people.

5-0 out of 5 stars Ulrich & Smallwood - have done it again !
Dave Ulrich and Norm Smallwood have done it again- created a wonderful book which is an invaluable toolkit for aspiring and practising managers."Why the Bottom Line Isn't" is a highly relevant and accessible resource for busy executives, which can also save your organisation substantial dollars in consulting fees.This book is also recommended reading for non- executive Board directors and investors.
As the authors outline in their introduction, "Why the Bottom Line Isn't", began when they asked a simple question- How can two companies in the same industry, with similiar earnings, have vastly different market values. In addressing this question, Ulrich and Smallwood explore the world of intangibles and a new bottom-line, that has building long -term market value as the central theme.
Based upon their extensive consulting experience and drawing from diverse disciplines, such as finance/accounting and organisation behaviour,the authors focus on how to identify and build intangibles within one's organisation.An Architecture for Intangibles is created and this four layer model provides the framework and structure for " Why the Bottom Line Isn't". As the framework is developed,the reader is taken on a journey that focuses on the leadership implications- and resulting actions- for each layer( and their various components) of the architecture for intangibles. Ulrich,Smallwood and Zenger's excellent work from Results Based Leadership(Harvard Press 1999)on "leadership brand" is also integrated.
This outstanding book is really a treasure chest resource - it is full of useful hints,quizzes,question and process lists, tips and exercises. It also contains questionnaires and is supported by extensive reference notes and web links, for those requiring further information and support.
The practical emphasis is demonstrated via the utilisation of many company examples and stories that support the many insights which are presented. The communication style which the authors employ is also very appealing and engages the reader.Close attention to education objectives are also very evident, with the authors utilising fresh techniques in tackling complex issues within organisations. For example,to surface sacred cows which exist in most organisations,they recommend treating them as you would a computer virus, because they have the same deadly impact on your operations, as computer viruses have upon IT systems.As a result,a virus detector list of 27 items is produced
In summary, this book is essential reading for any executive who is wanting to better handle the complexities of life in 21st century organisations.

4-0 out of 5 stars Put this book in your shopping basket!
David Ulrich's ideas have pretty much defined the HR profession for the last decade.That by itself is a reason to make sure you've read this book.What is even more important is that Ulrich & Smallwood outline how HR activities can help to increase the shareholders value as measured in stock price (at least, this is what HR could do, if they would do it right, the reality is that often HR just seems to be wasting money).Given that shareholders become more and more demanding, that's another good reason to read this book.So I was a bit surprised to see that this book is not high on the Amazon bestseller list when I'm writing this review (sales rank 12.407 when I wrote this and only 4 other reviews written).
Not only does the book contain a lot of valuable advice, it's structure and writing style make it easy to get the message.For instance, you'll find most principles illustrated with examples of companies such as General Electric, South West Airlines, Sears, ... and each chapter ends with a section with leadership implications.
While reading the book, I had myself going "yes" most of the time and I really think that this book should be on your reading list.So why did I only give it 4 stars?Personally I would have seen a more provocative writing style, more examples of how other companies screw up, etc. I think that more counter-examples would really have driven the books's message home. ... Read more


94. Fraud Watch: A Guide for Business (Bottom-line Business Guides)
by David B. Davies
Paperback: 300 Pages (2000-02)
list price: US$63.17 -- used & new: US$102.62
(price subject to change: see help)
Asin: 185355958X
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Editorial Review

Product Description
This text presents practical guidance to help the reader guard against workplace fraud. It identifies the factors which typically drive fraud risk, the common types of fraud, the indicators of fraud and the practical measures to combat it. ... Read more


95. Insuring the Bottom Line: How to Protect Your Company From Liabilities, Catastrophes and Other Business Risks First Edition (Taking Control Series)
by David Russell
Paperback: 424 Pages (1998-02-10)
list price: US$29.95 -- used & new: US$24.90
(price subject to change: see help)
Asin: 1563431157
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Editorial Review

Product Description
A valuable source to buying the most cost-effective business insurance. Part of the Merritt Taking Control Series. ... Read more


96. The Insiders Guide to Buying Tools: The Bottom Line for the Best Tool Values
by Charles R. Self, David Thiel
Paperback: 128 Pages (2000-09)
list price: US$22.99 -- used & new: US$2.94
(price subject to change: see help)
Asin: 1558705422
Average Customer Review: 3.0 out of 5 stars
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Customer Reviews (2)

1-0 out of 5 stars Vendor Listed NEW copy of book, I ordered it, I received a USED copy.
I've communicated this information to vendor twice.1st response indicated that they did not understand the problem from my 1st email.

This Vendor Listed NEW copy of book.I ordered the NEW copy.The packing slip said NEW, but there was a hand-written notation saying "USED - LIKE NEW".The book I received was used.

I'm disappointed that this vendor did not deliver the goods as advertised, purchased and expected.At the very least, I should have been notified that a USED copy was available instead and given the choice to purchase it or not.

At the rock bottom price, I may still have purchased it.However, without notification otherwise, I expected to receive the NEW book I ordered.That did not happen.

Only one other person rated 1 for this vendor.Was this an unusual experience with this vendor?Or do only satisfied customers tend to rate Amazon Marketplace vendors?

Honestly, it has to be tough to be in this business, dealing with different publications of new, used, out of publication books and everything in-between.

5-0 out of 5 stars A good resource
This book gives a great overview, tool by tool, of what to look for when your in the market for a new power tool.It explains the terminology used in specs, reviews features that are useful, and gives you thoughts to consider when comparing different models.It does NOT make editor's recommendations, or recommend specific brands or models. ... Read more


97. Act Local: Social Service Justice from the Bottom Up (Commission on Social Justice)
by David V. Donnison
 Paperback: 40 Pages (1994-01-01)
-- used & new: US$4.66
(price subject to change: see help)
Asin: 1872452922
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98. Go, Graduate!: All the Best from Bikini Bottom (Spongebob Squarepants)
by David Lewman
Hardcover: 32 Pages (2005-03-22)
list price: US$6.99 -- used & new: US$1.95
(price subject to change: see help)
Asin: 1416902910
Average Customer Review: 4.5 out of 5 stars
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Editorial Review

Product Description
Get ready to soak up some nautical nonsense on how SpongeBob and Bikini Bottom dwellers approach graduation. They cover everything from preparing for the big day to how to celebrate this milestone -- with a party, of course! This is one book brimming with really, really smart advice and words of wisdom for all graduates -- and people moving on to the next stage of life. ... Read more

Customer Reviews (2)

4-0 out of 5 stars Great book, Small Size
Cute Book for the Kids.It is a little book though, not the standard size of most spongebob books.

5-0 out of 5 stars Graduation Tips
Spongebob and his friends give graduation tips.These tips help you get through school and get good grades, so that you can graduate.
I thought is was a really great book!
... Read more


99. Seine Fishing: Bottom Fishing With Rope Warps and Wing Travels/Revision of Seine Net
by David B. Thomson
 Hardcover: 224 Pages (1981-06)
list price: US$39.00
Isbn: 0852381131
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Editorial Review

Product Description
The author believes in the seine net's importance as a food-producing gear, in the prime quality of the fish it catches and in the claim that, in contrast to heavy trawling gear, it does not damage fishing grounds. This fishing method is more economic, having the added advantage of a lower fuel consumption than trawling methods. ... Read more


100. Bottom Drawer
by David Boyd
Paperback: 122 Pages (1996-01)
list price: US$7.95 -- used & new: US$3.49
(price subject to change: see help)
Asin: 0921156588
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Editorial Review

Product Description
Fifteen-year-old MacKenzie Kuper finds relief from histroubled relationship with his stepfather via the Internet. "MacKid,"as he calls himself, meets "2 Cool" in cyberspace, and the two quicklybecome good friends. Unfortuneately, events from the past and thepresent propel the boys into their own life-and -death situations.

Told through a series of interviews, reports, letters, memos, andcyberchat, this book will keep readers enthralled as they follow Macthrough his painful journey to maturity. ... Read more


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